From Propaganda to Branded War: Ukraine’s Promotional Visibility

Full event information may be found here. 

This presentation by Nadia Kaneva, moderated by Nana Gongadze, will discuss how Ukraine has used nation-branding techniques to engage global publics through promotion and consumption. The analysis will outline three dimensions – consumer choice, identity projects, and transactional practices – which distinguish how contemporary promotion interpellates publics differently from traditional wartime propaganda. 

This event is organized by the Davis Center for Russian and Eurasian Studies at Harvard University and co-sponsored by the Harvard Ukrainian Research Institute.

Persons with disabilities who wish to request accommodations or who have questions about access should contact HURI Events Coordinator, Kat Ambrus, at least two weeks in advance of the session.

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